Discover Louisville 360° | Promoting Louisville 365 Days a Year

More Visibility. More Promotion. More Opportunities for Your Business.

CONNECT - ADVOCATE - PROMOTE

WHAT’S IN THIS INFO PACKET

• Seasonal Holiday Campaign info. including Chamber, City & DBA programs.
• Phase 2 of the Discover Louisville 360 PROMOTE programming.
• Chamber plans for Sundance and other ways you can participate.
• Upcoming meetings including Discover Louisville/ Sundance info. Session.

KEY MEMBER ACTIONS

1. COMPLETE SEASONAL UPDATE FORM  by November 6 

2. Attend Discover Louisville & Sundance Information Sessions on Monday, November 2 

9:00 AM | In Person: Louisville Chamber of Commerce, 901 Main Street  SIGN UP

5:00 PM | Online | SIGN UP ONLINE MEETING | VIDEO LINK 

Two Ways We're Keeping Louisville Connected

Discover Louisville | Community & Visitor Outreach

Reaching residents, visitors and the wider region through business features, events, local experiences, visitor guides and promotional campaigns.

Louisville Loop | Chamber Member Communications

Our monthly member-focused communication covering Chamber programs, advocacy, networking, business resources and opportunities to get involved.

Together, these channels help promote our members to wider audiences while keeping our business community informed and connected.

Your Chamber is stepping up PROMOTE in 2027

We're expanding Discover Louisville 360°, our year -round community and visitor promotion initiative, with increased marketing investment, professional video campaigns, regional partnerships and more opporunties to showcase Lousivlle businesses.

Our goal: attract more people to visit, shop and explore Louisville while creating greater visibility and opportunities for our local businesses.

We're growing Discover Louisville as the go-to resource for what's happening locally, inspiring residents and regional visitors to explore our community. Through What’s on This Weekend, What’s on Monthly and our Shop, Eat, Play and Stay information, we'll promote local businesses, events and experiences, alongside campaigns highlighting businesses across every sector.

The next phase is our November–December holiday campaign, followed by Sundance in January. Our full 2027 promotional calendar will be announced at State of the City on November 9th. Your Business. Your Stories. Your Opportunities.

The more we know about your business, the more opportunities we have to promote you!

Our team researches member websites and social media each week, but we can't catch everything. Through the Member Info Hub, you can submit news, events, offers and business milestones for guaranteed inclusion in relevant Chamber communications. 

Have a story worth sharing? We want to hear it!

What We've Built in 2026

• Launched Discover Louisville: Introduced the brand, phase 1 of the website, and recently added weekly weekend and monthly event guides.
• Expanded member promotion: Introduced the Member Info Hub for business news, events and offers, alongside an expanded business directory and distribution network.
• Increased regional visibility: Through the Louisville Lantern, NOCO Community Ad Space, Louisville hotels and visitor materials.
• Invested in professional storytelling: Commissioned Aristocrat to capture footage of Louisville business, events and community experiences.
• Strengthened partnerships: Working with the City, DBA, neighboring chambers and regional organizations including Sundance to share information and expand our reach.

November & December | What's Happening This Holiday Season?

Discover Louisville | Holiday Campaign

A coordinated campaign featuring paid digital advertising, social media and regional promotion to encourage residents and visitors to shop, dine and celebrate in Louisville. Hosting holiday parties, offering private event space, running seasonal specials or planning festive activities? 

Share your holiday hours, events and promotions so we can include your business in our holiday marketing.

Add your event, offer or news to the Chamber info hub.

COMPLETE THE MEMBER SEASONAL UPDATE FORM Sign up by November 6  

Parade of Lights | Friday, December 4

The Chamber's annual Parade of Lights brings thousands of spectators downtown to celebrate the season, creating an opportunity for businesses to connect with the community.

Businesses can get involved through parade participation, sponsorship and promotional opportunities. 

Sponsor - Click HERE

Participate in the Parade - Click HERE

Stay open late during the parade (Downtown Business)

Illuminate Louisville | Light Up Our Community

The City's Cultural Services team is organizing Illuminate Louisville, encouraging businesses and the community to help make Louisville as bright and festive as possible.

We encourage businesses to participate, decorate their storefronts and help create a welcoming holiday atmosphere throughout town.

Sign up by November 15  | Sign Up for Illuminate Louisville 

Small Business Saturday | Shop Local

The Downtown Business Association is organizing its annual Small Business Saturday program, encouraging shoppers to support Louisville's independent businesses. We'll share more information and participation opportunities as the DBA finalizes its plans and there is the opportunity to share your plans in our Seasonal Update Form.

Sundance 2027 | Three Discover Louisville Campaigns

The Sundance Film Festival arrives in Boulder County January 21–31, 2027. Working with the City, Sundance organizers and regional partners, we're developing three video-led campaigns supported by targeted paid digital advertising to introduce Louisville to festival visitors across the region.

1. Louisville Open Late | Discover Louisville After Dark

With late-night screenings and potentially busy Boulder restaurants, we're exploring a campaign to attract festival visitors to Louisville after dark. Subject to sufficient business participation, we'll promote extended hours, special events and experiences through video and paid advertising.

2. Discover Louisville | A Town Worth Discovering

Using professional footage captured in 2026, we'll showcase Louisville's historic charm, independent businesses, dining, shopping and experiences to encourage visitors to explore our community.

3. This Is Louisville | Our Businesses. Our People. Our Story.

We're inviting members from every business sector to feature in short videos filmed at their businesses, each proudly declaring "This is Louisville!" Together, we'll showcase the people and businesses that make our community special.

A Coordinated Regional Campaign: Alongside the videos, we'll distribute Discover Louisville postcards, stickers, QR-code promotions and business guides through hotels, vacation rentals, welcome baskets and regional partners. We're also planning extended Visitor Center hours, signage and business promotions, while coordinating with the City on lodging and transportation information. Our goal is to give festival visitors staying anywhere in the region a reason to discover Louisville. This first year will also help us understand visitor patterns and strengthen future campaigns.

More Ways to Get Involved with Sundance

• Promote Your Sundance Specials: Add your offers to the City of Louisville's Sundance page. (Be sure to complete the city’s request form for their promotions.)
• Become a Friend of Sundance: Apply here. Allow time for approvals and contracts.
• Offer Your Venue or Space: Submit your venue. Inspections or City approvals may apply.
• Rent Your Home: Explore short-term rentals with Chamber member Fox Property Management. Contact them soon to allow time for setup and eligibility checks.
• Potential Volunteer Voucher Program: We're exploring a program to encourage festival volunteers to visit local businesses. Participation and reimbursement details are not yet confirmed.
• Volunteer or Attend Sundance: Explore festival volunteer opportunities or purchase festival tickets. Initial ticket sales are underway.

Looking Ahead | More Opportunities in 2027

Sundance is just the beginning! We're expanding Discover Louisville 360° throughout 2027 with:

More regional visibility: Increased paid digital advertising, regional publications and visitor materials distributed through hotels, rentals and community partners.

More business promotion: Member feature stories each month, ongoing business news and year-round campaigns showcasing every business sector.

More ways to connect: A monthly Discover Louisville newsblast, quarterly podcast and continued website improvements.

More marketing resources: New video, photography, QR-code materials and a Discover Louisville media kit members can share.

What does this mean for your business? Greater exposure beyond our existing audiences, more opportunities to share your stories and promotions, and campaigns designed to bring new customers and connections to Louisville.

We're investing in the marketing, partnerships and opportunities. Your participation helps bring them to life!

Together, let's give more people a reason to discover, support and return to Louisville.

YOUR NEXT STEPS | Let's Get Your Business Involved

1. Complete Our Seasonal Business Update Form (HOLIDAY & SUNDANCE PREP)

COMPLETE THE MEMBER SEASONAL UPDATE FORM (complete by Nov 6)

2. Keep Your Business Information Updated

Submit:Business news, events and special offers

Review  and update your business listing and contact information. throughout the year.

Visit the Member Resource Page for How To Videos.

Member Log In:  [https://business.louisvillechamber.com/MIC/Login  

3. Hospitality Members Only

Hospitality Members - Hospitality information form If you haven’t already completed the hospitality form please do so soon so we can share accurate dining, accommodation and visitor information.

4. Parade of Lights | Friday, December 4

SPONSORSHIP ARE LIVE - Click HERE

APPLICATIONS TO PARTICIPATE IN THE PARADE ARE LIVE - Click HERE

Or visit LouisvilleChamber.com

5. LEARN MORE - Join - Discover Louisville & Sundance Member Information Meetings 

Monday, November 2

9:00 AM | In Person: Louisville Chamber of Commerce, 901 Main Street  SIGN UP

5:00 PM | Online | SIGN UP ONLINE MEETING | VIDEO LINK 

UPCOMING CHAMBER EVENTS

Nov 4th 10AM: Activate your Membership (How to make the most of your membership, open to new  and current members) SIGN UP

Nov 9th at 9am: State of the City / Chamber Annual Meeting SIGN UP

Nov 19th at 5pm: Gratitude Celebration SIGN UP

Dec 8th 5pm Holiday Party SIGN UP