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Parade of Lights

December 5, 2025 5:00 PM - 8:00 PM (MST)

Description

The Annual Parade of Lights is a beloved holiday tradition that unites the community with beautifully decorated floats, marching bands, and participants adorned in twinkling lights. Families gather to enjoy this festive spectacle, with children's eyes sparkling in excitement. Not just a visual feast, the parade captures the spirit of the season, providing an opportunity for lasting memories and community engagement.

New for 2025: The celebration will expand to include Winter Festivities . Join us for this two-day event featuring a "Support Local" campaign, musical entertainment from local choirs, visits with Santa, and more.

The Parade of Lights takes place in historic downtown on Main Street, attracting over 4,000 community members. Sponsors can host hot chocolate stands, Santa gifts as well as have a booth at the winter market. 

2024 Stats: 4,000 Spectators, 1,000 Participated, 1,200 Free Hot Chocolates, 300 Santa Gifts, 300 Performers and thousands of lights!

Platinum Sponsor:

Exclusive Naming Rights to the event. Lead member floats in the parade. The Platinum sponsor branding will also be featured on the fire truck which Santa rides to close the parade.

Gold Sponsor:

Fully integrated into all marketing before, during and after the event. Choose either Santa Sponsorship or Hot Chocolate Sponsorship. (Max 4 each) Additional costs for either hot chocolate or Santa gifts. 

Silver Sponsor:

Integrated into all digital advertising in advance of the event.  Official Parade Sponsor and added to the Chamber float leading the parade. 

Location

Main Street

Parade will run from South Street to Parkview on Main Street


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